By: Chandamama -
It is this time of year again, we’re about to launch our new season collection called ‘Fantasy’. It is an incredibly busy time of year for our team, just before the launch of a new season but also a very exciting one when we can finally unveil what we’ve been working on.
So it’s nice to take a moment out from the madness and to reflect on how yet another collection came together. The inspiration for this collection originated in my Rajasthan trips; when I think of exotic gold prints, velvets and embroideries, I always think of all those opulent Indian palaces of times old. There is something about walking around inside these palaces that makes you feel like you are in a dream! It is definitely one of my favorite things to close my eyes and imagine. Some of that inspiration and fantasy reflects in the designs of this collection.
Chandamama’s AW17/18 winter collection is made up of cozy, comfortable and chic pieces that explore the right balance of opulence and indulgence. I have to admit that this has shaped up to be my absolute favorite collection so far. It includes closet staples that can be matched with everything and anything in a girl’s closet, even when the weather starts getting a little warmer. There are a variety of textures, for example cute fleece items and chic velvet for the festive time of year. The pine green and saragon yellow give the perfect pop of color for a winter wardrobe.
The collection is full of delicate simplicity and subtle opulence and indulgence. I am a big believer in matching style with comfort, especially for kids. I think that talking and listening to Anna, has helped me to create pieces that look chic and can yet withstand an intense session of playing outside.
We hope you’ll love it as much as we do!